SEO toolkit for backlinks, keywords, site audits, and competitive research.
ProprietaryMarketing AIOnlineWebFreemium · See website
34 toolsPublic bookmarkCurated by Bookmarkit TeamUpdated August 2026
Best marketing tools
Marketing tools on this page are the systems for SEO, email, analytics, experimentation, and social publishing. The list includes Ahrefs, Semrush, Klaviyo, Mailchimp, Google Analytics, Hotjar, Buffer, and Surfer. It is not a full ad-tech catalog. Use it to pick the measurement and lifecycle layer, then attach ads accounts separately.
What are marketing tools?
Marketing tools are software used to attract, convert, and measure demand. SEO tools audit pages and keywords. Email and lifecycle tools send campaigns. Analytics and session tools show what happened. Social schedulers publish. A CDP such as Segment sits underneath. If you cannot name the job (find keywords, send email, watch sessions), you are collecting logos.
This shortlist includes Ahrefs, Amplitude, Beehiiv, Braze, Brevo, Buffer, and 28 more.
Who this shortlist is for
- Growth and SEO leads comparing Ahrefs, Semrush, and Moz
- Lifecycle teams choosing Klaviyo, Customer.io, Braze, or Mailchimp
- Product marketers who need analytics and feedback (GA4, Amplitude, Hotjar, Typeform)
How we picked
We include SEO, email, analytics, testing, and social products with a catalog profile. Design tools and generic LLMs stay on their own lists even if marketers use them.
- Primary job is acquisition, lifecycle, or measurement
- Has a public product page and a pricing or edition signal
- Used by marketing, growth, or content teams as a system of record
- Not only a Canva-class design tool (those sit on art and design)
The shortlist
Open a profile for pricing, alternatives, and a product page.
Digital analytics platform for product experimentation and behavioral insights.
Freemium (Subscription)MarketingWebFreemium · See website
Newsletter platform built for writers who want growth, referrals, and monetization.
ProprietaryMarketingWebFreemium · See website
* The Braze Platform All your data, channels, and orchestration needs in one placeView the platformPricing * BrazeAl™UPDATES Automate.
ProprietaryMarketingWebFreemium · See website
Email, SMS, and CRM toolkit for transactional and marketing messaging.
Freemium (Subscription)MarketingSoftware as a Service (SaaS)Freemium · See website
With Buffer all you do is put a few tweets in your Buffer and the app schedules them for you throughout the day.
Freemium (Subscription)MarketingAndroidiPhoneAndroid TabletFreemium · See website
Alternative to Hootsuite and Sprout Social
* Discover Discover high-impact topics that drive traffic.
ProprietaryMarketingWebFreemium · See website
Creator-focused email marketing with sequences, tags, and commerce tools.
Freemium (Subscription)MarketingWebFreemium · See website
io is a Marketing tool for teams and individuals who want a reliable, modern workflow.
ProprietaryMarketingWebFreemium · See website
FullStory is a Marketing product used by individuals and teams who want a reliable, modern workflow.
ProprietaryMarketingWebFreemium · See website
Web and app analytics for traffic, conversion, and audience measurement.
ProprietaryMarketingWebFreemium · See website
Hootsuite is a platform for managing social media brand aspects.
ProprietaryMarketingAndroidiPhoneBlackberryPaid · See website
Alternative to Buffer and Sprout Social
Behavior analytics with heatmaps, session recordings, and on-site feedback.
ProprietaryMarketingWebFreemium · See website
Instapage is a platform for building custom, mobile-responsive landing pages without the need for a developer.
ProprietaryMarketingWebPaid · See website
Alternative to Unbounce
Ecommerce email and SMS platform driven by store and behavioral data.
ProprietaryMarketingSoftware as a Service (SaaS)Paid · See website
Later is a simple iPhone reminders app that lets you schedule a reminder in natural way by choosing to remind you about something this.
FreeMarketingiPhoneFree · See website
Email marketing platform with campaigns, automations, and audience tools.
Freemium (Subscription)Marketing AIOnlineAndroidiPhoneFreemium · See website
Alternative to Brevo
MarketMuse is a Marketing product used by individuals and teams who want a reliable, modern workflow.
ProprietaryMarketingWebFreemium · See website
Product analytics for funnels, retention, and user behavior insights.
ProprietaryMarketingWebFreemium · See website
Moz is a Marketing tool for teams and individuals who want a reliable, modern workflow.
ProprietaryMarketingWebFreemium · See website
Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!
ProprietaryMarketingWebPaid · See website
All-in-one SEO, content, and competitive intelligence platform.
ProprietaryMarketing AIOnlineSoftware as a Service (SaaS)Paid · See website
Sprout Social is a software designed for efficient social media management for businesses.
ProprietaryMarketingAndroidiPhoneAndroid TabletPaid · See website
Publishing platform for independent writers with subscriptions and discovery.
Freemium (Pay once)MarketingAndroidiPhoneAndroid TabletFreemium · See website
Surfer is an advanced AI-powered platform designed to assist users in creating SEO-optimized content that can significantly enhance organic traffic.
ProprietaryMarketingWebPaid · See website
With thousands of customers in over 40 countries, there's a good chance that someone you know already uses us.
Freemium (Subscription)MarketingWindowsFreemium · See website
Typeform is a tool for generating personalized forms and surveys for various applications like registrations, feedback collection, and quizzes.
Freemium (Subscription)MarketingIntercomMailChimpTrelloFreemium · See website
Unbounce is a marketing tool that allows marketers to create, launch, and assess landing pages without IT or software expertise.
ProprietaryMarketingWebPaid · See website
Alternative to Framer
VWO is a Marketing product used by individuals and teams who want a reliable, modern workflow.
ProprietaryMarketingWebFreemium · See website
io lets product and marketing teams trigger messages from user events.
ProprietaryMarketingWebFreemium · See website
Intercom is a Marketing product used by individuals and teams who want a reliable, modern workflow.
ProprietaryMarketingWebFreemium · See website
PostHog is an all-in-one product OS with analytics, feature flags, session replay, and A/B testing.
ProprietaryMarketingWebFreemium · See website
Segment is a customer data platform that standardizes tracking and sends data to analytics, ads, and warehouses.
ProprietaryMarketingWebFreemium · See website
Surfer helps SEO writers structure content with SERP-based guidelines and audits.
ProprietaryMarketingWebFreemium · See website
How to choose marketing software
Pick analytics and the email system of record first. SEO tools come next. Social schedulers are last because they are easiest to replace.
| If this is the job | Look at |
|---|---|
| SEO research | Ahrefs or Semrush as the default. Moz or Surfer if you already live in that workflow. |
| Email and lifecycle | Klaviyo for ecommerce, Customer.io or Braze for product-led, Mailchimp or Brevo for simpler lists. |
| What users did | GA4 plus one product analytics tool (Amplitude, Mixpanel, PostHog) if you have a logged-in product. |
| Why they bounced | Hotjar or FullStory, plus a form tool (Typeform). Watch privacy and recording consent. |
Related research
Best sales tools
CRM, outreach, data, and call intel. A tighter CRM list sits next door.
Best ecommerce tools
Storefronts, payments, subscriptions, and fulfillment software.
Best writing and content tools
Editors, grammar tools, and long-form rooms. Research overlays sit next door.
Marketing software
Full category directory, not this editorial shortlist.
Frequently asked questions
What marketing tools does a small team need first?
A place to send email you own, a way to measure the site (GA4), and one SEO tool if organic is a channel. Add a scheduler only if you publish on social every week. Do not buy an enterprise CDP before you have a list and a site you control.
Ahrefs vs Semrush: which should I buy?
Both cover keywords, backlinks, and site audits. Teams pick Ahrefs for link and keyword research, Semrush for a broader marketing toolkit. Run the same domain and the same keyword set in both trials. The unused seats are the expensive part.
Klaviyo vs Mailchimp: who should use which?
Klaviyo is built around store events and flows. Mailchimp is a simpler campaign tool that many small lists still use. If checkout events drive your revenue, shortlist Klaviyo or a lifecycle tool such as Customer.io. If you send a monthly newsletter, Mailchimp or Beehiiv may be enough.
Do I need Hotjar if I have Google Analytics?
GA4 tells you counts and paths. Hotjar and FullStory show sessions and frustration. You need the second class of tool when you cannot explain a drop from the numbers. You do not need it on day one if nobody will watch the recordings.
Where do AI writing tools fit?
Jasper, Copy.ai, and similar products sit on the writing list. They draft. They are not your ESP or your SEO source of truth. Keep the marketing system of record in Klaviyo, GA4, or Ahrefs, not in a chat history.