io is a Sales product used by individuals and teams who want a reliable, modern workflow.
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40 toolsPublic bookmarkCurated by Bookmarkit TeamUpdated August 2026
Best sales tools
Sales tools are the CRM, engagement, data, and conversation layer a revenue team runs. This shortlist includes Salesforce, HubSpot CRM, Outreach, Salesloft, Gong, Apollo, ZoomInfo, and Clay. The smaller Sales and CRM list focuses on newer CRMs and intent tools. Start here if you need the whole motion, not only the database.
What are sales tools?
Sales tools are software for pipeline, outreach, and deal inspection. A CRM stores accounts and stages. A sales engagement platform sequences email and calls. Data tools find contacts. Conversation intel records meetings. Scheduling and e-sign sit at the edge. If the CRM is empty and the sequence tool is full, you do not have a system of record.
This shortlist includes Apollo.io, Calendly, Chili Piper, Chorus, Clari, Clearbit, and 34 more.
Who this shortlist is for
- Sales leaders replacing a spreadsheet pipeline
- RevOps comparing Salesforce and HubSpot as the system of record
- AEs and SDRs adding data, dialer, or call recording on top of a CRM
How we picked
We include CRM, engagement, data, and conversation products with a catalog profile. Support helpdesks stay on the support list even when sales uses them for inbound.
- Primary job is pipeline, prospecting, or deal inspection
- Has a public product page and a pricing or edition signal
- Used by sales or revops as a daily system
- Not only a generic email client
The shortlist
Open a profile for pricing, alternatives, and a product page.
Scheduling links that book meetings without the email back-and-forth.
Freemium (Subscription)SalesAndroidiPhoneAndroid TabletFreemium · See website
Alternative to Notion Calendar
Chili Piper is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Chorus is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Clari is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
The best B2B data provider is now part of the best B2B customer platform!
ProprietarySalesWebFreemium · See website
Close is a sales productivity tool that integrates calling, SMS, and email functions, allowing teams to communicate with clients from one platform.
ProprietarySalesMacWindowsChrome OSPaid · See website
Alternative to Attio
Docusign provide electronic signature services on multiple platforms.
ProprietarySalesAndroidiPhoneAndroid TabletPaid · See website
Freshsales is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Gong is a customizable topic-based news platform.
Free PersonalSalesiPhoneFree · See website
HubSpot is a software platform that consolidates data, teams, and customers.
Freemium (Subscription)SalesAndroidiPhoneAndroid TabletFreemium · See website
Hunter is an email outreach platform that allows users to find and engage with key individuals.
Freemium (Subscription)SalesGoogle ChromeFreemium · See website
Instantly is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Lemlist is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
LinkedIn Sales Navigator. LinkedIn Sales Navigator is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Lusha is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Mailtrack is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Outreach is a Sales tool for teams and individuals who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
PandaDoc is a document automation platform that combines the tasks of creating, sending, tracking, and eSigning documents.
Freemium (Subscription)SalesAndroidiPhoneAndroid TabletFreemium · See website
Alternative to Proposify
Pipedrive is a sales management tool for small, high-demand teams.
ProprietarySalesMacWindowsLinuxPaid · See website
Alternative to Zoho CRM
Proposify helps clients generate beautiful, well-written proposal templates faster, streamline their sales and get faster client sign-off.
ProprietarySalesMacWindowsLinuxPaid · See website
Alternative to PandaDoc
Make your competitors’ proposals look primitive Make your competitors’ proposals look primitive.
ProprietarySalesWebFreemium · See website
Products * AI SDR Agent Sales on autopilot * AI Variables Personalize your emails at scale * Email Infrastructure Ensure your emails reach.
ProprietarySalesWebFreemium · See website
But you’re still on the path to finding, winning, and keeping customers.
ProprietarySalesWebFreemium · See website
Salesloft is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
AI is a Sales product used by individuals and teams who want a reliable, modern workflow.
ProprietarySalesWebFreemium · See website
Today, 68% of people would rather not talk with a salesperson when buying a product or service.
Freemium (Subscription)SalesMicrosoft Office OutlookGmailGoogle ChromeFreemium · See website
On-demand CRM (Customer Relationship Management) services for managing organization-wide sales, marketing, customer support, and orders.
Freemium (Subscription)SalesAndroidiPhoneAndroid TabletFreemium · See website
ZoomInfo is a provider of B2B contact databases with comprehensive company information.
ProprietarySalesWebFreemium · See website
Affinity is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Attio is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Clay is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Close combines CRM with native communication tools so reps work from one place.
ProprietarySales & CRMWebFreemium · See website
Common Room is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Default is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Drift Prospector is a Sales & CRM product used by individuals and teams.
ProprietarySales & CRMWebFreemium · See website
Folk is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Pocus is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
RB2B is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
How to choose sales software
Pick the CRM first. Engagement and data tools must write back to it. Two CRMs is how forecasts die.
| If this is the job | Look at |
|---|---|
| System of record | Salesforce if you need a platform. HubSpot CRM or Pipedrive if you want a faster setup. See also Attio and Close on the CRM list. |
| Sequences | Outreach, Salesloft, Instantly, or Lemlist. Check bounce handling and CRM sync. |
| Contacts and intent | Apollo, ZoomInfo, Clay, or LinkedIn Sales Navigator. Verify GDPR and your counsel’s rules before you enrich. |
| Deal quality | Gong or Chorus for calls. Calendly or Chili Piper for booking. DocuSign or PandaDoc for the close. |
Related research
Frequently asked questions
What sales tools does a small team need first?
A CRM you will actually update, a calendar booking link, and a way to send tracked email that is not a personal Gmail search. Add a data tool when outbound volume justifies it. Add Gong when you have enough calls to coach. Do not buy the full stack on day one.
Salesforce vs HubSpot CRM: which should I pick?
Salesforce is the default when you need custom objects, a partner ecosystem, and a dedicated admin. HubSpot CRM is the default when marketing and sales should share one contact record and you want a shorter setup. Pipedrive and Close are common if you want a simpler deal board. Demo your real stages and integrations.
Do I need Outreach if I have a CRM?
A CRM stores the pipeline. Outreach and Salesloft run sequences, tasks, and parallel dialing. Small teams can sequence from the CRM or from Instantly. You need a dedicated engagement tool when volume and coaching require it. You do not need both Outreach and Salesloft.
Is Apollo a CRM?
Apollo is mainly a data and engagement product that can act like a lightweight CRM. Many teams still keep Salesforce or HubSpot as the system of record and use Apollo to find contacts. If you use Apollo alone, export and ownership still matter when you change vendors.
How is this different from the Sales and CRM list?
This page is the broad sales stack: CRM plus outreach, data, and call intel. The Sales and CRM list is a shorter set of modern CRMs and intent tools (Attio, Clay, Folk, Common Room). Use that page when you are replacing the database. Use this page when you are building the motion.