Anyword is an AI-powered content creation platform for marketing channels.
ProprietaryWriting & ContentGoogle ChromePaid · See website
Alternative to Hypotenuse AI
32 toolsPublic bookmarkCurated by Bookmarkit TeamUpdated August 2026
Best writing and content tools
Writing and content tools are where drafts get made and cleaned up. This shortlist includes Google Docs, Microsoft Word, Grammarly, Hemingway, Obsidian, Scrivener, and AI drafters such as Jasper and Copy.ai. Use the research lists when the job is citations. Use marketing tools when the job is the send.
What are writing and content tools?
Writing tools are software for composing, editing, and storing prose. That includes document editors, focused writing rooms, grammar checkers, and AI drafters. A CMS or email tool may publish the text. It is not the writing room. Notes apps such as Obsidian and Roam appear here because people write in them, even when they also use them as a knowledge base.
This shortlist includes Anyword, Bear, Celtx, Copy.ai, Craft, Craft Docs, and 26 more.
Who this shortlist is for
- Writers choosing a long-form room (Scrivener, Ulysses, iA Writer)
- Teams standardizing on Docs or Word plus a grammar layer
- Marketers trialing Jasper or Copy.ai who still need an editor of record
How we picked
We include editors, grammar tools, and AI writing products with a catalog profile. SEO platforms stay on the marketing list. Reference managers stay on research.
- Primary job is composing or editing text
- Public product page and a pricing or license signal
- Not an ESP or a helpdesk
- AI drafters included only when writing is the product, not a side chat
The shortlist
Open a profile for pricing, alternatives, and a product page.
Beautiful Markdown notes for Apple devices with elegant organization.
ProprietaryWriting & ContentWebFreemium · See website
Based on the Firefox engine, supports standards, visual storyboarding, production scheduling, publication & international languages MUI support.
Freemium (Subscription)Writing & ContentMacAndroidiPhoneFreemium · See website
Alternative to Scrivener and Final Draft
AI copywriting tool for ads, landing pages, and marketing workflows.
Freemium (Subscription)Marketing AISoftware as a Service (SaaS)Freemium · Free plan available
Documents and notes with refined design for Apple-first teams.
ProprietaryWriting & ContentThe website is unavailable.Paid · See website
Craft is a documents app emphasizing beautiful layout, backlinks, and sharing.
ProprietaryWriting & ContentThe website is unavailable.Paid · See website
Use your creative energy to focus on the content; let Final Draft take care of the style.
ProprietaryWriting & ContentMacWindowsiPhonePaid · See website
Alternative to Scrivener and Hemingway Editor
Real-time collaborative documents in the browser with comments and version history.
ProprietaryWriting & ContentWebFreemium · See website
AI writing assistant for grammar, clarity, tone, and plagiarism checks.
ProprietaryWriting & ContentWebFreemium · See website
Hemingway App makes your writing bold and clear.
ProprietaryWriting & ContentMacWindowsPaid · See website
Alternative to Microsoft Word
AI-first PIM Run your catalog hands-off Product data enrichment Fill missing attributes and enhance product data Product tagging Tag your.
ProprietaryWriting & ContentWebFreemium · See website
The key to good writing is not that magical glass of Bordeaux, the right kind of tobacco or that groovy background music.
ProprietaryWriting & ContentMacWindowsiPhoneFreemium · See website
AI content platform for marketing copy, brand voice, and campaign assets.
ProprietaryMarketing AIGoogle ChromeSoftware as a Service (SaaS)Paid · $39/seat/mo
Lex is a Writing & Content product used by individuals and teams who want a reliable, modern workflow.
ProprietaryWriting & ContentWebFreemium · See website
It focuses on privacy, longevity, and user control.
FreeWriting & ContentMacWindowsLinuxFree · See website
Microsoft Word is a Writing & Content product used by individuals and teams who want a reliable, modern workflow.
ProprietaryWriting & ContentWebFreemium · See website
Notion provides a structured environment for simultaneous content access and contribution with drag-and-drop functionality for diverse content types.
ProprietaryMarketing AIOnlineWebFreemium · $10/member/mo add-on
Local-first markdown knowledge base with bidirectional links and plugins.
Freemium (Subscription)Writing & ContentMacWindowsLinuxFreemium · See website
Pepper SEO + GEO Grow visibility across Google, YouTube, and AI platforms with precision.
ProprietaryWriting & ContentWebFreemium · See website
ProWritingAid is a tool for writers of all skill levels to refine their writing beyond just grammar correction.
Freemium (Pay once or Subscription)Writing & ContentMacWindowsMicrosoft EdgeFreemium · See website
Alternative to Grammarly
QuillBot is a paraphrasing tool, with many modes such as Formal, Fluency or Simple.
Freemium (Subscription)Writing & ContentMacWindowsAndroidFreemium · See website
Roam Research is a Writing & Content product used by individuals and teams who want a reliable, modern workflow.
ProprietaryWriting & ContentWebFreemium · See website
Rytr is an AI-powered writing tool that helps you generate high-quality content, in just a few seconds, at a fraction of the cost!
ProprietaryWriting & ContentSoftware as a Service (SaaS)Paid · See website
Alternative to ChatGPT and Perplexity and Google Gemini
Scrivener is a writing software with features for drafting, editing, and compiling manuscripts.
ProprietaryWriting & ContentMacWindowsiPhoneFreemium · See website
_Sudowrite_ is the non-judgemental AI writing partner you always wanted.
ProprietaryWriting & ContentWebFreemium · See website
Typedream is a Writing & Content tool for teams and individuals who want a reliable, modern workflow.
ProprietaryWriting & ContentWebFreemium · See website
Ulysses is a text editor for creative writers.
ProprietaryWriting & ContentMaciPhoneiPadPaid · See website
Alternative to Microsoft Word and Scrivener
Wordtune Chrome extension is an AI-powered writing companion that helps you translate your thoughts into words.
Freemium (Subscription)Writing & ContentiPhoneFreemium · See website
Alternative to Grammarly
Describe what you need and WRITER executes from start to finish, delivering polished, on-brand work in minutes.
ProprietaryWriting & ContentWebFreemium · See website
Writesonic operates on the AI Search Loop methodology, which identifies where AI engines ignore your content and systematically fixes those gaps.
ProprietaryMarketing AIOnlineFreemium · See website
Hemingway Editor is a Writing & Content product used by individuals and teams.
ProprietaryWriting & ContentWebFreemium · See website
Writefull helps researchers improve academic English with language models trained on scholarly text.
ProprietaryWriting & ContentWebFreemium · See website
How to choose a writing tool
Pick the file that others must comment on (usually Docs or Word). Add a focused room if you write books. Add a grammar layer if your team wants one standard.
| If this is the job | Look at |
|---|---|
| Team comments | Google Docs or Microsoft Word. That is the collaboration default for most companies. |
| Long-form books and scripts | Scrivener, Ulysses, Final Draft, or Celtx. Do not write a novel only in Slack. |
| Personal knowledge and drafts | Obsidian, Logseq, iA Writer, or Bear. Export matters if you change tools in two years. |
| AI first draft | Jasper, Copy.ai, Writer, or Notion AI. Keep a human pass. Put the approved text in Docs, not only in the generator. |
Related research
Best research and writing tools
PDF chat and source-grounded drafting. Citation libraries sit next door.
Best marketing tools
SEO, email, analytics, and social tools for acquisition teams.
Best AI chat and LLM tools
Consumer chat apps, APIs, and local runtimes on one shortlist.
Writing and content software
Full category directory, not this editorial shortlist.
Frequently asked questions
What is the best writing app?
Google Docs is the default when other people must comment. Scrivener is a common long-form room. Obsidian is a common local-first notes room. Grammarly sits on top of whatever you already write in. There is no single best app. There is a best default for collaboration and a best room for deep work.
Do I need Grammarly if I use ChatGPT?
They do different jobs. ChatGPT drafts and rewrites. Grammarly and LanguageTool check the text you already have, inside the editor. Writer is a company style-guide product. You can use a model without a grammar layer. You still need someone accountable for the published sentence.
Obsidian vs Notion for writing?
Obsidian stores local Markdown and is fast once you learn it. Notion is a database and a web doc. Use Obsidian if you want files you own. Use Notion if the writing lives next to team databases. Many people draft in Obsidian and paste to Docs for review.
Are Jasper and Copy.ai worth it?
They are worth a trial if your team produces a high volume of similar marketing drafts and you will edit every piece. They are not worth it if you only needed ChatGPT plus a brief. Check brand voice features, seats, and whether the text can leave your workspace.
How is this different from research writing tools?
This page is general writing and content. The research writing list is PDF-grounded tools such as NotebookLM and ChatPDF. If you are citing papers, start there and keep Zotero. If you are writing a landing page, start here.