Affinity is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
11 toolsPublic bookmarkCurated by Bookmarkit TeamUpdated August 2026
Best sales and CRM tools
This is the shorter CRM and revenue-intel list: Attio, Clay, Folk, Close, Common Room, Pocus, RB2B, and Warmly. It exists so the full sales-tools page can stay broad. Use this page when you are replacing the database or adding intent, not when you need a complete engagement suite.
What is a sales CRM on this page?
Here, a CRM is the record of people, companies, and deals your GTM team trusts. The products on this list are newer databases, flexible CRMs, or tools that turn website and community signals into pipeline. Salesforce and HubSpot still appear on the broader sales list. They are not duplicated here so this page can stay specific.
This shortlist includes Affinity, Attio, Clay, Common Room, Default, Drift Prospector, and 5 more.
Who this shortlist is for
- Founders who find Salesforce heavier than the team will update
- Revops testing Attio, Close, or Folk as the system of record
- Teams adding Clay, Common Room, or RB2B on top of an existing CRM
How we picked
We include modern CRMs and GTM intel products that have a catalog profile and are not already the core of the broad sales list. Classic engagement suites stay on that list.
- CRM, flexible database, or GTM intent / visitor identification
- Public product page we can attach to a profile
- Useful as a system of record or as a signal layer into one
- Does not duplicate the entire sales-tools catalog
The shortlist
Open a profile for pricing, alternatives, and a product page.
Attio is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Clay is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Common Room is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Default is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Drift Prospector is a Sales & CRM product used by individuals and teams.
ProprietarySales & CRMWebFreemium · See website
Folk is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
Pocus is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
RB2B is a Sales & CRM product used by individuals and teams who want a reliable, modern workflow.
ProprietarySales & CRMWebFreemium · See website
avif) Retargeting (Email + LinkedIn Ads) AI Call Agent Live Meeting Branding.
ProprietarySales & CRMWebFreemium · See website
Close combines CRM with native communication tools so reps work from one place.
ProprietarySales & CRMWebFreemium · See website
How to choose a modern CRM
If you need a database people will update, pick Attio, Close, or Folk. If you need signals, pick Clay or Common Room and keep a CRM underneath.
| If this is the job | Look at |
|---|---|
| Flexible CRM | Attio or Folk. Test permissions, email sync, and whether reports match how you sell. |
| Simple deal board | Close. It is built for teams that live on calls and pipelines. |
| Enrichment and workflows | Clay. It is not a full CRM replacement for every team. It is a workbench. |
| Community or site intent | Common Room, Pocus, RB2B, or Warmly. Confirm identity resolution and privacy. |
Related research
Frequently asked questions
What is Attio?
Attio is a CRM built around custom objects and a fast UI. Teams shortlist it when Salesforce feels heavy and HubSpot feels like a marketing suite. You still need a plan for email sync, permissions, and reporting. It is a system of record candidate, not a sequence tool.
Is Clay a CRM?
Clay is a data and workflow workbench. People use it to enrich lists and push records into a CRM. Some teams try to live in Clay. Most still need Attio, HubSpot, or Salesforce as the deal database. Treat Clay as the enrichment layer unless you have explicitly chosen it as the record.
When should I use this list instead of the sales tools list?
Use this list when the question is “which modern CRM or intent tool?” Use the sales tools list when the question is “what does the whole stack look like, including Outreach and Gong?” The two pages share a category and are written to stay distinct.
Can these tools replace Salesforce?
Sometimes, for a small team with a simple deal model. Rarely, if you have custom objects, a partner channel, and three years of reports. Pilot with live deals and a written migration plan. Do not migrate mid-quarter without revops.
What is RB2B used for?
RB2B identifies some US website visitors so sales can follow up. It is an intent and deanonymization tool, not a CRM. You still need a place to store the account and a policy for how that data is used.